Michal Leszczynski

Want to generate more sales for your ecommerce business?
Easy. Just drive more traffic onto your site.
The problem? This approach isn’t sustainable.
And if you’ve got a leaky sales funnel you might soon end up with empty pockets.
That’s why today, we’re going to explore a more sustainable way of growing your ecommerce sales.
We’re going to look at how different ecommerce businesses improve their conversion rates thanks to abandoned cart email templates.
What will you find in this article?
Why...

One of the key elements that set online marketplaces apart from other businesses is that they involve two types of audiences – buyers and suppliers.
To build a thriving marketplace platform, not only you have to attract, but also manage, retain, and convince both of these groups that the best way to transact is through you.
We’ll be first to say it – achieving this is challenging.
But some have managed to make it through. Including these SaaS enabled marketplaces, we’ve
previously talked abou...

If you’re a fan of tactics that generate long-term results but only require a short-term investment, welcome emails might just become your new favorite thing. Their impact is unmistakable: They average over 84% in email opens and 25% in click-through rates.
If you think about it, it’s not too surprising that welcome emails score so high in terms of engagement rates. They’re sent at the right time – right after the user performed an action, like completing a purchase or signing up to a newslet...

Oh, that feeling when you see your latest campaign was a big success!
Lots of new customers acquired, products sold, and sales revenue made…
Now, let’s pause for a moment and take a look at your historical data.
What’s the share of first-time buyers who’ve bought from you only once?
I’m going to take a wild guess – it’s not a number you feel comfortable ignoring.
Most ecommerce businesses, especially those that rely heavily on discount codes when acquiring new customers, have a high shar...

Over 6000 mobile apps were released via the Google Play Store every day in the first quarter of 2016.

That’s over 6000 business ideas that came to fruition.

Imagine how many more, business people like you and I, have abandoned or failed to launch.

Unfortunately, it’s rarely the case that a business idea that comes to our minds is unique.
In fact, if you’re thinking about something right now, the odds are that someone’s already doing it.

But that doesn’t mean you shouldn’t try. Especially if y...

Standing out in your subscriber’s inbox takes more than coming up with a new idea for a flash sale campaign or offering yet another discount code.
It certainly pays off to follow the email marketing best practices, such as when is the best time to send your email campaigns or whether it’s good to use emojis in the subject line.
But the truth is, the audience you’re targeting is probably going to be different from your average Jane.
They may value and respond to other things, like the story be...

Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns.
While there are many ways to measure your email campaign’s success, what your subscribers think of your messages and how they make them feel is crucial.
That’s why, in this article, we chose to not focus on raw numbers. We publish these in our email marketing report, regularly.
Instead, we decided to look at the visual aspects of marketing emails sent by brands and companies ...

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns.
But if you want higher opens, clicks, and conversions, you have to get your hands dirty and start optimizing your email campaigns.
It’s the only way to beat the average email open and click-through rates over the long-term.
So how do you actually do it?
If you’re just getting started, read our beginners guide to email marketing first.
Already know your wa...

We’ve all gotten used to marketplace businesses.
We’ve all used Uber to order a ride, gone to Etsy to find hand-made house-decor, or used Upwork to find a freelancer to do a quick assignment.
The same goes for Software as a Service (SaaS) solutions.
You’ve probably used Dropbox to store your files, edited your image files with Photoshop, or sent your email marketing campaigns with GetResponse.
But there’s an interesting intersection between them, which I bet, many of you haven’t heard about.

Do you ever wonder how your email marketing and automation campaigns stack up against others in your industry? You’re in the right place.
We analyzed over 2 billion emails sent by our customers from April to June 2018, in 126 countries across 19 industries
Keep scrolling for loads of useful data on emails, marketing automation, and landing pages.
Can't find what you need? Just send us an email! We'd love to know what's important to our fellow marketers.

“If you can’t measure it, you can’t improve it.” – Peter Drucker.
It’s the same for your email marketing campaigns - but what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.
In fact, these won’t help you see how email impacts your business performance.
In this post, we’re going to look at everything you need to know about email analytics. You'll learn about the key email marketing KPIs - the ones you see in your ...

Everyone wants to go global these days. Got a product that’d work in other markets? “Start selling it internationally,” most consultants would say.
At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on the market, but what we often forget is that even with advanced marketing technologies, it’s next to impossible to run a one-size-fits-all marketing campaign.
The tools themselves won’t make it happen - at the end of...

While getting ready for the holiday sales season, ecommerce businesses often focus only on what they see as the most critical activities. They make sure they don’t run out of stock, that their products are delivered on time, and that their offer is better than what their competitors can come up with.
While making these preparations, they rarely find time to give enough attention to one of the fundamental parts of their business – their email list.
In this article, I’d like to focus on steps t...

The holiday season is just around the corner. So it’s time to get your seasonal email marketing campaigns all wrapped up.

Why? Just take a look at this figure: in the US alone, desktop retail ecommerce spending during the 2016 holiday season was a staggering $63.1 billion. (source)

We’re not talking pocket money here!

So we’ve whipped up this guide to help you get a piece of the pie with email marketing.
From list building tactics to designing holiday email campaigns – it’s all here.